RAED ALBASSEET
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RAED ALBASSEET
TITLE: GROUP CHIEF ENVIRONMENT AND SUSTAINABILITY OFFICER
COMPANY: RED SEA GLOBAL
INDUSTRY: REAL ESTATE DEVELOPER
LOCATION: RIYADH, SAUDI ARABIA
Raed joined Red Sea Global in 2018 with 20 years of experience in environmental leadership. He has integrated an environmental governance and management system and sustainability targets at the organisation
Red Sea Global’ s regenerative tourism In the waters of the Red Sea, where coral reefs teem with marine life and mangrove forests provide sanctuary for species, RSG is taking a new approach to tourism.
The Saudi Arabian tourism developer behind luxury destinations The Red Sea and AMAALA is pioneering what it calls“ regenerative tourism”. This model goes beyond traditional sustainability to actively enhance biodiversity and restore ecosystems.
Raed Albasseet, Group Chief Environment and Sustainability Officer at RSG, leads these efforts with more than two decades of experience in environmental leadership.
“ Sustainability is intrinsically linked to regenerative tourism, and both are at the heart of what we do,” he explains.“ For us, it’ s not just about avoiding negative environmental impact; it’ s about actively improving the environment and supporting the communities where we operate.
“ We’ re pioneering a new model of development and operations that puts people and the planet first. By using innovative technologies and ideas, we are aiming to create projects that not only benefit
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