Craig Woodburn, EMEA / APAC Sustainability Director, Molson Coors Beverage Company

Kristina Beifus, Senior Director, Compliance, Sustainability and Trade, American Greetings

JOB FROM: WESTERN EUROPE SUSTAINABILITY DIRECTOR, MOLSON COORS BEVERAGE COMPANY

JOB TO: EMEA / APAC SUSTAINABILITY DIRECTOR, MOLSON COORS BEVERAGE COMPANY

“ As we accelerate our progress towards our whole value chain target, we are continuing to increase engagement with our suppliers to understand the challenges they face and collaboratively develop solutions, with the support and experience of our procurement teams,” says Craig, who has worked within the Molson Coors Beverage Company since 2024.

JOB FROM: DIRECTOR, COMPLIANCE AND SUSTAINABILITY, AMERICAN GREETINGS

JOB TO: SENIOR DIRECTOR, COMPLIANCE, SUSTAINABILITY AND TRADE AMERICAN GREETINGS

Kristina has joined American Greetings to enhance its sustainability efforts, including leading its Actively Green programme.

She will spearhead the programme’ s bid to reduce corrugated shipping and display waste, increase the use of sustainably sourced paper and plant trees to offset paper usage.

14 September 2025