ANA KLJUIC
AI IN SUSTAINABILITY
The lotions and potions of the global beauty market are worth hundreds of billions of dollars. From skincare and makeup to haircare and fragrance, these items are in bathrooms and washbags around the world.
Beauty products, like all material goods, can have environmental consequences. Ingredients like palm oil, siloxanes and microplastics can have a sustainability impact alongside all the steps it takes to get a product from formulation to the bathroom cabinet.
L’ Oréal set its first industrial environment targets 20 years ago. For Ana Kljuic, Vice President Research & Innovation( R & I) for the Future & Green Sciences at L’ Oréal, sustainable beauty is a mission measured in both hard data and long-term transformation.
“ I’ m in charge of sustainable development and research and innovation,” Ana explains.“ My team leads L’ Oréal for the Future, our transformation programme and our Green Sciences programme, which is how research responds to our 2030 sustainability objectives.”
L’ Oréal’ s R & I network spans 4,000 researchers. Ana’ s role is to mobilise all of them towards sustainability targets while planning beyond 2030. This means assessing the environmental impact of every ingredient, exploring cutting-edge technologies like AI and identifying new ways science can reshape the beauty industry.
ANA KLJUIC
TITLE: VICE PRESIDENT R & I FOR THE FUTURE & GREEN SCIENCES
COMPANY: L’ ORÉAL INDUSTRY: BEAUTY
Ana holds a PhD in Genetics and Development focussed on dermatology from Columbia University. She joined L’ Oréal in 2004 and now leads its future transformation programme.
142 September 2025