Airbus focuses on the design and development of latest-generation airplane and helicopter technologies. With products having a 20-plus year lifespan, the company must reconcile short-term decision making with long-term implementation.“ Different elements take quite some time to get off the ground,” Julie explains.“ When you look at wind power 30 years ago, it was facing quite some challenges – and now look at it today.”

The challenge lies in managing those shifting time horizons simultaneously. While airline customers face immediate pressure over fuel costs, Airbus must continue investing in technologies that will deliver emissions reductions over coming decades.

Julie Kitcher Chief Sustainability Officer Airbus sustainabilitymag. com 27