Virginie Le Barbu Executive Director,
Global Sustainability Lenovo
“ It requires having the right content in place and making sure sellers are recognised for building those capabilities,” Virginie continues. The complexity lies in reconciling sustainability’ s long-term goals with an industry driven by short-term objectives and quarterly targets.
“ It’ s really important to have sustainability embedded, and every function understand that sustainability is not a burden,” Virginie says.“ It’ s really something that can help them on a daily basis.”
The monetisation imperative The commercialisation aspect will be a key step to onboarding even more partners into the sustainability journey.“ There are sustainability-related business metrics that we need to integrate,” Virginie explains.
This is a core focus for Virginie’ s team this year, as it looks at how sellers and partners can be incentivised and recognised for helping customers choose more sustainable technology.“ It will help demonstrate the return on investment you can achieve with sustainability,” Virginie continues.
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