ESG
“ This collaboration has allowed me to brew something new , fresh and potentially changemaking .”
It comes back to sustainability The proof that Brewing for Impact is not a virtue-signalling project comes from Raphael , who explains how embedded sustainability has to be in Senegal .
He says : “ The first challenge we set ourselves with Kalao was to reduce our carbon footprint as much as possible . It is imperative for us to import materials , malts , hops , etc .
“ In Senegal , the craft industry has this resourceful culture , as materials are expensive and are regularly recycled when possible .
He adds : “ We keep our capsules in order to give them back to decorating craftsmen . We reuse our labels more than 10 times , consign our bottles , transform our spent grains into flour and reuse our water to grow the herbs that will be used in our next beer .”
At the other end of the industry , sustainability policies and programmes are seen as a necessity .
Zoran says : “ Carlsberg has a number of targets across all key areas of its value chain such as packaging , farming and water .
“ These include using 100 % recyclable , reusable or renewable packaging by 2030 , procuring 100 % of raw materials from regenerative agricultural practices by 2040 and reaching a net zero value chain by 2040 .
“ These targets and many more are rooted in the business and driven by our sustainability programme , Together Towards Zero and Beyond .”
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