Sustainability Magazine Septemeber 2024 | Page 175

SUSTAINABLE STRATEGIES
Sustainable cities need integrated approach The difficult issue is how to turn that creativity into integrated solutions . For cities are huge , with a vast ecosystem of people , buildings , transportation networks and more .
Anthony continues : “ We want to be able to create cities that have low carbon emissions and support a more environmentally-friendly approach to energy efficiency .
“ But it ’ s too big for any single company to take on alone . Mitsubishi has its hands on a lot of it , but we need partners , for example for communication – or partnerships with each of the cities because they need to incentivise different behaviours . Public transportation versus commuting in your car , for example .”
HOW PROFESSIONAL SOCIETIES ENCOURAGE CREATIVITY
Anthony says : “ One thing we do value in the lab is the researchers ’ involvement in professional societies like IEEE . I ’ ve been a very engaged member of IEEE for my whole career .
“ I ’ m active in the IEEE ’ s Signal Processing Society , serving on the Board of Governors .
“ But something that ’ s closest to my heart right now is being on the leadership board of SustainTech Leadership Forum .
“ This is a new event , which we ’ ve designed to explore how science and technology can better support the sustainability needs of business and governance .
“ This year , we ’ re looking at sustainability for the built environment – buildings , factories and the like .”

ATLANTA