MIZUIKU : EXISTING WITH WATER
The Japanese company Suntory has an underlying philosophy guiding its approach to water use and conservation .
Michelle explains : “ Suntory globally has the philosophy Mizuiku , which means ‘ existing with water ’. They believe that without water there is no life . And so we look at water in a number of different ways across our supply chain as well as in the communities .
“ We ’ ll look at improving our ratio of water use in factories . We ’ ll look at which areas have particular water stress and therefore we might need to do a natural water sanctuary or areas of reforestation to try and help .”
She adds : “ We also then look at water education . We strongly believe that if you educate the younger generation they ’ ll become a tipping point where sustainable water practices will be more commonplace .”