EXECUTIVE INSIGHT

We know we need to look both short and long-term at absolute reduction and intensity to reduce our impact .

Even if there are similarities within an industry , each business is unique and only when you start to understand the specifics of your business will you get the actions right . We operate mainly as guests in someone else ’ s space , meaning we have less control over certain areas and certain decisions : as such , we need to take a different approach to influence waste and energy management , for example .

Change takes time . Knowing what we should be doing is different from getting it done . The importance of communication and reaching the right people with the right messages is a critical hurdle to overcome . Offering different alternatives that all lead to the same end goal , rather than looking for a “ one size fits nobody ” solution , is essential .

Very . Our decision to align Second Nature Strategy with SBTi ’ s global netzero standard was driven by the need to address emissions and protect nature impacted by the food industry , but more specifically , within the hospitality industry . The rationale for a verified net zero target was never questioned , even if we recognised the difficulty of delivering it .

26 September 2024