He was the youngest CEO in German history when he headed Puma at age 30 . After 18 years of leadership that saw its share price soar by 4,000 %, Jochen Zeitz moved to the luxury goods company Kering .
Then , in 2020 , he became President , CEO and Chairman of Harley-Davidson .
With such a glittering career of leadership at three glamorous global companies , he could be forgiven for focussing solely on profit and loss . But Jochen is about so much more than that .
While he is an immensely successful leader who drives transformation and profitability , he has another passion – sustainability .
And that does not mean just talking sustainability : he walks it , inside and beyond the boardroom .
“I ’ M PASSIONATE ABOUT SOCIALLY AND ENVIRONMENTALLY CONSCIOUS GLOBAL BUSINESS PRACTICES AND CO-FOUNDED THE B TEAM WITH SIR RICHARD BRANSON TO BRING TOGETHER THE WORLD ’ S TOP BUSINESS LEADERS TO HELP OTHERS FIND A BETTER WAY OF DOING BUSINESS ”
JOCHEN ZEITZ PRESIDENT , CEO & CHAIRMAN , HARLEY-DAVIDSON , INC .
Transforming Puma Jochen , who was born in Mannheim , Germany , studied in Germany , Italy , France and the US , graduating from the European Business School in International Marketing and Finance . His career started with Colgate- Palmolive in New York and Hamburg before he joined sportswear giant Puma in 1990 .
His ascent was meteoric : three years later Jochen was appointed Chairman and CEO .
With Puma in financial difficulties , it was a monumental job . However , he led the company ’ s global restructuring ,
36 September 2024