Sustainability Magazine Septemeber 2024 | Page 86

HH GLOBAL
He adds : “ It ’ s important to our clients , important to me and – luckily for me – also important to our CEO . “ I had a career change from that moment . And our client HSBC played a pivotal role . Since then , we ’ ve been on a journey of sustainability excellence for our clients , our supply chain partners and the planet we all live on .”
Enthusiasm is sustainable Sustainability was in the DNA of HH Global long before Kevin ’ s appointment as CSO in October 2016 .
In the succeeding eight years , it has become even more prominent .
This focus on sustainability has fueled Kevin ’ s passion , which began when he joined HH Global in 2007 as Digital Media Director . He later served as CIO and Chief Digital Officer before stepping into his current role .
He says : “ I ’ m hugely privileged to work in an organisation of this size with Fortune 500 clients and an expansive supply chain . I believe we play a crucial role in helping them to decide how to best utilise their budgets for responsible expenditure .”
With “ responsible ” sometimes used as a proxy for “ sustainability ”, there is the added dimension of considering both people and the wider planet .
Kevin explains : “ We ensure our clients avoid any potentially negative actions , use the best marketing channels and materials , only order what they need to support their marketing campaigns and use the optimal supply chain .”

“ It gives you a spring in your step and makes you want to leap out of bed - there ’ s so much to do ”

KEVIN DUNCKLEY CHIEF SUSTAINABILITY OFFICER , HH GLOBAL
He says : “ We have the most extensive global supply chain , and our work feels truly meaningful . We ’ re helping clients realize they have options and guiding them toward the best choices .
“ It feels like what we ’ re doing is important to not only us , but to our clients and our supply chain partners . And there ’ s a groundswell of enthusiasm and energy from colleagues , clients – everyone wants to learn and get better at this and be a responsible organisation .”
Kevin is clearly in it for the long haul , as he explains : “ I don ’ t think I could do anything else now having done this role for several years .
“ It gives you a spring in your step – there ’ s so much to do .”
The lowdown on HH Global HH Global is a world-leading global marketing activation partner , with a promise to deliver ‘ big impact for big ideas ’.
86 September 2024