Sustainability Magazine Septemeber 2024 | Page 91

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that we operate in for our clients and help our supply chain partners use more renewable energy – for instance , by switching to electric vehicles – we are going to dramatically reduce the CO2 and Scope 3 emissions of our organisation and supply chain .”
2 . Conscious Creative “ We ’ ve got 500 creative , design and content production professionals and our clients have their own studios and agencies . Our people are experts in sustainable design and we saw an opportunity to bring that knowledge to clients , so we launched our Conscious Creative programme about 12 months ago . It uses tech and data to help educate and inspire external creative and design communities to think about the long-term impacts of the materials used in their work and how they can design more mindfully with one eye always on environmental impact .”
3 . Earth Day 2024 campaign Kevin says : “ We ’ re really focused now on communication to colleagues and clients . Our Earth Day campaign was actually the most successful internal campaign we ’ ve ever run as a business .
“ We gave each person in our organisation $ 10 and asked them to vote on where our sustainability investment went . We included every single one of our 4,500 colleagues across 64 countries , which is hard to do . But the engagement was well worth it – and all adds to our message that protecting people and the planet is incredibly important .”
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