Sustainability Magazine Septemeber 2024 | Page 94

HH GLOBAL
HH Global ’ s Impact Globe Another way that HH Global has brought sustainability to life is through its Impact Globe .
The company chose 12 projects to invest in – “ nature-based investing ”, Kevin says .
He adds : “ We invest in return for impact , whether water impact , biodiversity impact , soil health impact or carbon sequestration impact .
“ We chose the 12 projects with our technology and behaviour change partner Pinwheel .
“ Part of the toolkit we have is an impact globe that dynamically moves when you use your mouse , showing the projects and the impact they ’ ve made .”
He says the globe is “ enthusing ” colleagues and making a potentially complicated subject easy to understand .
An ecosystem of partners The Impact Globe shows HH Global ’ s desire to work with and for others .
As a company with approximately 6,500 strategic supplier partners , there is no possibility of operating in isolation . So which companies are among HH Global ’ s key partners , helping it to drive sustainability with purpose ?
Canopy Planet Kevin says : “ From a forestry perspective , Canopy Planet has given us guidance on responsible sourcing and helped us understand policy .
“ You need people to keep you honest when you ’ re trying to be compliant with regulations .”

4,500

HH Global number of employees
PlasticFree . com “ We first met PlasticFree five years ago and they gave us quite a sobering perspective when they said ‘ marketing is part of the problem ’.
“ That ’ s quite punchy , but we needed that . It was a wakeup call . So we thought , ‘ okay , how do we go from that to being part of the solution ?’ Everything we ’ ve done since around responsible business practice has been designed to make that shift .”
Diageo The global beverages giant , which produces household names including Guinness , has a strategic partnership with HH Global .
Kevin says : “ Our contract with Diageo has levers and KPIs in there which weren ’ t forced on us .
“ We completely approve and recommend having a carbon reduction target , for instance .
“ If we overachieve or underachieve on that , there are penalties or rewards . We have a nature-based investment clause in the contract . That ’ s a first for us and I believe probably a first in our market . That shows how much we believe in taking this approach .”
94 September 2024