HH GLOBAL
Sanofi The France-based consumer health organisation has a similar arrangement to the one with Diageo . Kevin says : “ We ’ ve partnered strongly to drive down the CO2 of their marketing activations to the point where we are filming case studies with their CPO that celebrate those successes .”
Google Kevin says : “ Google has been a client of ours for 15 years and we ’ re extremely proud to work with them . We were the company behind their 2023 global environmental report .
“ We manage the creative , the peer reviewing and we give them sustainability consultancy . And we ’ ve also worked on the 2024 edition .”
Where does HH Global go from here ? One of the greatest challenges in building a sustainable , responsible business is creating a compelling vision for the future and then actively working , day by day , to make it a reality . But for Kevin , the future holds a great deal of promise .
He says : “ In the next 12 to 18 months I would expect we ’ ll make significant strides towards reducing our overall CO2 emissions .
“ And that ’ s by the product supply chain , helping clients order more sustainable products and services , maybe fewer products , but better products .”
He also wants to see the Sustainable Procurement Framework reaching 2,500 suppliers across 55 countries and the real-world impact of clients ’ design communities becoming vastly more aware of circular design through the Conscious Creative programme .
But the “ big one ” for Kevin is communication and narrative around net zero .
He says : “ There ’ s too much alphabet soup and people are confused . So , I ’ m making it a bit of a mission for our organisation to be the clearest communicators and storytellers around sustainability .”
He adds : “ You ’ re not going to take your audience with you if you speak in jargon and sustainability professionals are guilty of that , just like tech people are .
“ I really want to drive clear , authentic storytelling and clear messaging where anybody can understand what you ’ re saying and can get excited to join that journey .” sustainabilitymag . com 97