36

Rolex

Sustainability Leader: Jean-Frédéric Dufour Industry: Retail

Rolex launched its Perpetual Planet Initiative in 2019 to support research and conservation, including partnerships with the National Geographic Society and Mission Blue. The company says that innovation is at the heart of Rolex’ s values and this guides its activities and development of reliable, sustainable products. It says that nearly 2,000 people are qualified to provide after-sales service worldwide, extending the life of its products.

SUSTAINABILITY LEADER: JEAN-FRÉDÉRIC DUFOUR WATCH COMPANY VIDEO

140 sustainabilitymag. com