SUSTAINABILITY
EINTRACHT FRANKFURT
DATA- DRIVEN AND EXPERT- LED CARBON REDUCTION
German club Eintracht Frankfurt’ s 2025 ESG Strategy is honest about the“ room for improvement” in the area of environmental sustainability, but the intent is clear.
Magdalena Jeckel, Head of ESG, says:“ Our sustainability strategy focuses on the three pillars of Environment, Social and Governance.
“ With data at its core, we ensure transparency, track progress and pursue our goals.
“ Moving forward, innovation and strong partnerships will be key to driving progress and maintaining competitiveness.”
To drive its efforts forward, Eintracht has founded a Sustainability Advisory Board of experts from business, science and politics:
• Omid Nouripour: A German Member of Parliament since September 2006
• Veronika Grimm: Chair of Economic Theory at the University of Erlangen-Nuremberg
• Benjamin List: Nobel Prize winner and Director of the Department of Homogeneous Catalysis at the Max Planck Institute
• Jörg Eigendorf, Chief Sustainability Officer, Deutsche Bank
• Ferdinand Huhle, Head of Corporate Communications and Public Affairs, Mainova.
A multitude of milestones The club is putting itself at the forefront of German and European football’ s sustainability efforts. Its highlights include:
• Photovoltaic arrays: Its home stadium, Deutsche Bank Park, and the training ground are powered by 100 % green energy, with help from Mainova
•‘ Hyundai Moments’: In partnership with Hyundai, 70 % of Eintracht’ s vehicle fleet is electric, helped by 28 solar-powered charging stations
• Greenkeeper and Upcycler collections: The club’ s clothing range uses sustainable materials and prioritises fair trade and the circular economy
• IoT irrigation: Alongside Mainova, the club has installed an intelligent irrigation system at its training grounds.
114 April 2025