NICLAS CARLNÉN
SUSTAINABILITY
MALMÖ FF
A ROADMAP TO REDUCED EMISSIONS
Swedish champions Malmö FF calls itself“ no ordinary club”.
As a fan-owned club, they answer to 14,142 members. And sustainability matters to those members.
Niclas Carlnén, CEO of MFF, also leads ECA’ s sustainability and environmental efforts.
He says:“ To be a partner in Europe’ s journey towards a more sustainable future, we must first ask ourselves why we want to take responsibility.
“ At Malmö, our goals align with those of our members. On one hand, as part of our community, we share the responsibility of helping everyone thrive.”
He adds:“ This means not only reducing the environmental impact of events hosted at our stadium but also ensuring the wellbeing of our community.”
Niclas goes on:“ On the other hand, we aim to solidify our position as Sweden’ s best and expand our reach in Europe. To achieve this, we must be a sustainable and innovative partner to sponsors and international organisations like the ECA.”
Home match emissions mapped As co-founders of the pan-European project FREE KICKS, MFF has mapped all emissions associated with the club’ s home games.
NICLAS CARLNÉN
TITLE: ECA BOARD MEMBER AND MALMÖ FF CEO
COMPANY: ECA AND MALMÖ FF INDUSTRY: FOOTBALL LOCATION: MALMÖ, SWEDEN
Niclas spent nine years in the Swedish armed forces, then a decade in local government in Sweden before becoming General Manager of FC Rosengård, then, in 2014, CEO of Malmö FF.
“ While some might say:‘ We’ re just a football club, what can we do?’ we want to show what we can do precisely because we are a football club”
NICLAS CARLNÉN, ECA BOARD MEMBER AND MALMÖ FF CEO
118 April 2025