SUSTAINABILITY
Based on these results, efforts have been made to reduce CO2 emissions from fan trips to Eleda Stadion, while also cutting combustible waste and energy usage per visitor by 38 % and 29 %, respectively, compared to 2023.
Malmö FF also sees itself as a driver of sustainability in the city and the wider Scania region. The club has:
• Signed a climate contract with the city
• Organised a recurring career academy to match unemployed individuals with opportunities from Malmö’ s network of 450 regional companies
• Created a nationwide anti-bullying platform for coaches through MFF Foundation
• Hosted MFF events where players engage with young supporters in different neighbourhoods of the city.
Niclas says:“ While some might say:‘ We’ re just a football club, what can we do?’ we want to show what we can do precisely because we are a football club.
“ We can impact the lives of our supporters not only through the men and women winning in sky blue, but also by improving the city we share and the lives of those we share it with.”
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