DIGITAL TRANSFORMATION
“ SUSTAINABLE PRACTICES CAN BE INCORPORATED INTO THE AI PROCESS TO HELP REACH SUSTAINABLE AI GOALS , WHILE SIMULTANEOUSLY BENEFITTING BUSINESS GOALS ”
DR . ANAND RAO GLOBAL AI LEAD , PWC
AI risks If left unguided , AI also has the capability to damage the environment or be used unethically , creating bias and inequality . Some countries , for example , simply don ’ t have access to this kind of technology and are therefore not being afforded the same personal , social , and environmental opportunities . In that sense , the roll out of AI , for all its good , is also giving rise to further inequality .
AI and governance AI needs greater governance , says Rao – after all , “ who decides , who decides ” how and where it is used ? Rao believes firmly that harnessing the opportunities for AI , while mitigating the risks “ will require proactive collaboration between policymakers , scientists , civil society , technology companies and investors .”
Inderpal Bhandari , Global Chief Data Officer at IBM , agrees . “ As AI adoption grows , it ' s important that it ' s being used in a positive , productive way . For us , that means it ' s critical that AI is human-centred and transparent , explainable , and free of harmful and inappropriate bias . AI that is rooted in quality data already has a positive
42 August 2022