Sustainability Magazine August 2022 | Page 43

Dr Anand Rao Global AI Lead , PwC
impact on emerging business challenges like sustainability , supply chain resiliency and customer care .” Crucially , it must safeguard consumer ’ s privacy and data .
There have been several groups and projects emerging in recent years that help provide technology companies with resources explaining how they can use AI positively and ethically , such as the Data and Trust Alliance and the Responsible AI Institute .
Since 2015 , IBM has made efforts towards advancing AI responsibly to ensure that there are well-defined ethical principles at the core of its technology . “ Many data scientists and engineers may think that ethical AI is not their primary concern , but everyone has a role to play , and these organisations help to provide the tools and frameworks to build more trustworthy AI at scale ,” says Bhandari .
AI challenges As enterprises move toward a hybrid multi cloud environment , data architectures are becoming increasingly complex with added sources , applications , and requirements .
“ This makes data governance and the ability to meet the evolving regulatory and compliance requirements across

Dr Anand Rao Global AI Lead , PwC

Rao serves as PwC ’ s Global AI leader as well leading the
AI and Emtech development team .
He has over 33 years of industry and consulting experience , helping senior executives structure , solve and manage critical issues facing their organisations . His consulting work has included : natural language processing , machine learning , deep learning , AI ethics , fairness and bias , behavioural economics , simulation modelling ( digital twins ) and reinforcement learning , global growth strategies , digital strategies , customer experience , multi-channel integration , risk management , and large-scale programme mobilisation .
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