STRATEGY
Adapting to the ever-evolving global environment is essential for survival . Though a broad statement , its evidence is around us everywhere we turn – in nature , in individuals and in business – and adaptation often comes hand in hand with strength .
Albert Van Maaren President & MD ,
FUJIFILM Manufacturing
Europe B . V .
FUJIFILM : A century of adaptation Known globally for its influence on the development of film and cameras , FUJIFILM was founded in 1934 based on a Japanese government plan to establish a domestic photographic film manufacturing industry .
Skip forward nearly a century and digitisation is rife . Digital cameras have caused the decline of the film industry and technology has seen the decrease of the print media that FUJIFILM ’ s original business model was founded on . Despite this , FUJIFILM remains the largest film camera company in the world . How ? Because of the company ’ s key strength – it ’ s ability to adapt .
Today , FUJIFILM has four core business areas . Imaging , including cameras , film and optical devices for industry use , reflects 16 % of company revenue . The smallest of the four at 12 % is Electronics – including display materials , recording media and semiconductor materials . The two largest are Healthcare at 33 % – medical systems , bio CDMO , display materials , research and development and manufacturing of pharmaceuticals and functional skincare – and , at 39 %, Business Innovation . This includes multifunction devices , printers , private workspaces and graphic communications .
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