STRATEGY
XXXXXX CEO , Company
Founded to manufacture photographic film in Japan , FUJIFILM has exploded into a group with global presence and extraordinary impact . It now employs over 70,000 people worldwide and has more than 300 group companies spanning its four key business areas .
Innovation and sustainability Adapting to sustainability requirements and expectations has been a key consideration for companies in their evolution . No longer a nice-to-have , but a necessity .
Mutsuki Tomono , Corporate Vice President FUJIFILM Business Innovation Japan Corp ., who oversees the company ESG and Reuse / Recycle Business , sums it up :
“ Environmental commitment is an essential requirement to participate in global businesses now and it ’ s partly why we have the clear target of zero emissions by 2040 .”
However , as shown in the company ’ s evolution , FUJIFILM is not reactive to sustainability expectations – it is proactive . This has been a great aid as the company diversified into the healthcare industry , which has high expectations for partners ’ sustainability measures .
“ The big customers in biopharmaceutical have a clear policy – if you are not sustainable at a certain year you ’ re out ,” explains Albert Van Maaren , President & MD of FUJIFILM Manufacturing Europe B . V .
“ As we now produce cell culture media for the biopharmaceutical industry , we ’ ve had to qualify the products to the large biopharmaceutical customers we have . They have visited our site and given very positive feedback about our steps and also they made a clear statement that if you are not sustainable , then they will search for other suppliers . In the earlier years sustainability was a nice-tohave , but now it ’ s a must . And especially
106 August 2024