THE SUSTAINABILITY INTERVIEW
When you meet Bridgette Bell McAdoo, Chief Sustainability Officer at Genesys, it becomes clear that her approach to sustainability is deeply human. Speaking to Sustainability Magazine at Sustainability LIVE: Climate Week NYC, she explains that her mission is about far more than reducing emissions or reporting on ESG targets – it is about integrating empathy into the way business operates.
As Bridgette explains, that mission begins with a clear focus:“ My role is to make sure that our strategy for sustainability is integrated into how we do business at Genesys and to make sure that we can scale in a responsible way.”
She approaches her responsibilities with a blend of strategic precision and emotional intelligence.
“ I have the pleasure of leading a team that works across all of our different functions, across all of our different regions,” she says,“ to ensure that we are using sustainability as a value driver across our business.”
Integrating sustainability as core strategy Bridgette’ s leadership at Genesys – a global leader in cloud-based customer experience technology – is defined by a belief that sustainability should be inseparable from the company’ s operations.
“ I like to think we’ re very different from a lot of other companies,” she says.“ We have integrated sustainability into our business strategy. It’ s not just what we say we’ re doing – it’ s who we are. It’ s an extension of our core values.”
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