THE SUSTAINABILITY INTERVIEW
“ WE MAKE SURE THAT WHEN WE LOOK AT OUR DESIGN AND ENGINEERING OF AI, WE’ RE ALSO LOOKING AT WAYS TO MAKE SURE ENERGY IS NOT GOING TO BE WASTED”
Bridgette Bell McAdoo, Chief Sustainability Officer, Genesys
think about the society that you’ re working in, or the community where we live and sell?’
“ To me, they’ re just perfectly insync values. When you’ re going to be an empathetic company, you also need to be a sustainable company.”
She sees empathy and sustainability as inseparable – two halves of the same mindset that drive responsible corporate citizenship.
“ You can’ t be sustainable without having empathy,” she adds.“ And I think it’ s a beautiful marriage for us.”
Achievements and highlights Genesys’ latest sustainability report for the 2025 financial year demonstrates the tangible progress being made under Bridgette’ s leadership.
Asked about the highlights, she says:“ Oh, we have so many.
“ We’ ve had year-on-year success at the company. We’ ve had year-on-year reduction in our emissions across our business operations. We’ ve also had new LEED buildings across the globe, some of them Platinum-certified.”
The company’ s employee engagement has been just as impressive, including a“ huge” 130 % uptick in volunteering across the company,“ because of the great work we do with our Impact Together programme,” Bridgette says.
Genesys’ technology has also played a key role in driving global impact.
28 December 2025