“ We’ ve enabled millions of conversations for charitable organisations across the globe with our technology, and we’ ve enhanced our AI guidelines,” she says.
“ That’ s just a few highlights. I hope everyone reads our sustainability report, but we will continue to show up and do great work across the globe every single year.”
Empathy as a corporate superpower For Bridgette, sustainability is a reflection of what a company chooses to be.
At Genesys, the connection between empathy and sustainability is not a slogan, but a strategic compass.
Her approach reminds other sustainability leaders that purpose and performance can and must coexist.
“ Sustainability,” she emphasises,“ isn’ t something that sits on the side of the business. It’ s how we work, how we design, how we lead and how we show up for the communities we serve.”
In a world where climate urgency and technological disruption are converging, Bridgette McAdoo’ s vision offers a powerful reminder that empathy is not a soft value.
And at Genesys, it is the heartbeat of a company determined to grow responsibly while leaving a lasting, positive impact on the world. sustainabilitymag. com 29