INTERVIEW
“ When he was travelling through California , that was already a time when some of the first e-scooter companies had launched in the US . So there were a lot of people zooming about on electric scooters .”
Upon reflection of both experiences — coupled with his entrepreneurial and environmental experience — Leuschner visualised the innovative solution for emissions reduction in cities that spawned TIER Mobility .
Within its founding story lies an important question . With the general public already ‘ zooming ’ around on e-scooters , enabled by other e-mobility companies , how did the organisation differentiate itself from its competition ?
While discussing this very subject with Huang , she further emphasised that sustainability has always been embedded in the company ’ s ethos . She explained : “ From the outset , all the vehicles look the same , but I think TIER is more than just an e-mobility company . The leadership really drove it with an intrinsic mission that ' s embedded in our company mission to change mobility for good . When we say changing mobility for good we really mean that . It ' s not just lip service or a marketing slogan , but we actually put it into action .”
“ Our vehicles are designed in a way that all parts can be replaced and repaired and there ' s around 83 different components of such ”
AILIN HUANG HEAD OF SUSTAINABILITY , TIER MOBILITY
out how the company operates and , more importantly , what happens to the waste components resulting from its maintenance procedures . “ That ' s a huge operational feat and we have a very capable expansion team
Sporting a circular economy and sustainable employment TIER experienced a rapid expansion in 2018 , reaching 19 cities across 10 European countries and recording a major milestone of one million rides in April 2019 .
With such a successful adoption of its e-mobility service in 16 countries , TIER has made impacts in other areas beyond its efforts in emissions reduction . With a growing fleet of e-scooters , e-mopeds , and now electric bikes , it was interesting to find
48 February 2022