The more you speak to electric vehicle ( EV ) drivers , the better you begin to understand why so many of them opt for a Polestar . Premium design , intuitive technologies , and sustainable materials are just a few of the key attributes that make the brand so prominent in electrification . But the company ’ s vision reaches further than this . As explained by Fredrika Klarén , Head of Sustainability at Polestar , the manufacturer seeks to be more than a maker of EVs , but facilitate connections and innovations that will support an ecosystem of mobility and the development of clean energy . We learn more about this from the following conversation .
Q . FREDRIKA , TELL US WHY YOU MOVED INTO THE AUTOMOTIVE INDUSTRY ?
» I attribute it to magical thinking actually . Sustainability is where I ’ ve dedicated my life ’ s work . That ’ s what gives me purpose and meaning in my life and I ’ ve been able to work at amazing companies with
FREDRIKA KLARÉN
TITLE : HEAD OF SUSTAINABILITY COMPANY : POLESTAR INDUSTRY : AUTOMOTIVE LOCATION : SWEDEN
With previous experiences in the furniture and fashion industries , Fredrika Klarén brings one vital passion to Polestar – to reduce global impact on the environment . Through the organisation , she has become the glue that holds together this passion among its entire team , and combats the negativity around EVs .
14 February 2024