THE SUSTAINABILITY INTERVIEW
sustainability relating to production but also consumption of products . I was also a consumer of EVs . I became an EV owner very early on and what that means , being an early adopter , is you get some weird products that don ’ t look that good , not very nice designs , not even functional at times . But , for me they were such an important tool for me to decrease my carbon footprint .
I learned how amazing this tool is because even though , yes , I got in as an early adopter , the products just made my life so much easier . For me they were more fun to drive , easier for me to use , I never had to fill up on gasoline , I could just plug it into the house . So I just really felt like this should be accelerated , this should really be on top of everyone ’ s agenda .
Polestar popped up on my radar a few years before I started . I was so excited to join the company . Since then I ’ ve been able to help shape our sustainability agenda , working with amazing people , designers , creators , engineers , communicators , and really getting a sense of what you can do if you start early on in a company .
Q . WHAT ARE THE KEY CAPABILITIES THAT DEFINE POLESTAR AS A BUSINESS ?
» We ’ re all about design , innovation and sustainability at Polestar . Those are our three pillars and I do believe that we show how they are interconnected in our products in a great way . For example , in terms of materials , we know that we can design for increased circularity , we can design for low-carbon solutions . The Polestar 3 is a great example of how innovation meets sustainability with vehicle-to-grid capabilities . How that can be used and implemented is a bigger issue , but at least we were able to put that in the car . That will have huge implications for the issues discussed at COP28 .
Q . WHAT WAS YOUR INVOLVEMENT IN COP28 ?
» This was the third COP that Polestar attended . We started with COP26 in Glasgow , really eager to see how other automotive companies would show
sustainabilitymag . com 15