DID YOU KNOW ?
B Lab ’ s B Impact Assessment ( BIA ) tool has been used by more than 200,000 companies worldwide to measure , manage and improve their positive impact performance and led to over 7,000 Certified B Corps globally . The BIA is an impact measurement tool that any company can use to measure and manage ESG performance .
Because B Corps tend to have a clear , impact-oriented mission , that mission comes first . They are all still for-profit companies , so need a certain level of financial health and financial sustainability to keep fueling that mission . The white paper set out to investigate if those two seemingly opposite factors can thrive in a B Corp .
Krapels says the question for B Corps is when you focus on impact , can you do so while staying financially healthy ? It ’ s a fine balancing act between profit and purpose .
“ Different B Corps will have different ideas of what that growth trajectory will look like ,
64 February 2024