ESG
95 % The percentage of B Corp companies that remained in business in 2023 compared to 88 % of non B Corps but what should connect us all is that shared idea that there is a role here for business to play as a force for good ,” says Krapels .
To provide an independent overview , the latest white paper examines the results taken from nine different papers that show B Corps are performing as well , or better , in 16 out of 18 outcomes .
One of those companies is KMD Brands – a publicly traded outdoor , lifestyle and sports company that switched to B Corp Certification for all of its brands ( including Rip Curl ) in early 2023 . Since then , the company ’ s sales have hit NZ $ 1bn ( US $ 620m )
“ KMD Brands is proud to be a business that balances profits with purpose ”
FRANCES BLUNDELL CHIEF LEGAL AND ESG OFFICER , KMD BRANDS sustainabilitymag . com 65