ESG
“ We have been able to attract and retain mission aligned staff who are committed to helping unlock human potential in Africa for good ”
ROSEANNE MASILA CHIEF OPERATIONS OFFICER , 4G CAPITAL
for the first time , despitea challenging economic climate .
“ KMD Brands is proud to be a business that balances profits with purpose ,” says Frances Blundell , Chief Legal and ESG Officer , KMD Brands .
“ We hope that through our certification , other similarly complex businesses will see that it ’ s possible that they do the same .” One of the biggest challenges that organisations have faced post-pandemic is talent . A number of factors have been at play , including the so-called Great Resignation , an ageing workforce , the need for upskilling , and the fact that Gen Z ( for one ) do not envisage a 30-year career at the same company .
B Corps face those same issues , but they also have a powerful pull to both attract and retain that talent .
“ We ’ re seeing that a lot of people are looking for meaningful jobs – not just Millennials and Gen Z ,” says Krapels .
66 February 2024