Sustainability Magazine January 2020 | Page 134

AB INBEV
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“ Our goal for 2025 is that 100 % of our farmers are to be skilled , connected and financially empowered ”

— Gabriel Guzman Director , Raw Materials , Agricultural Development & Utilities AB InBev Middle Americas
Agricultural Development at the company , who speaks to the importance of treating farmers ethically and with respect . “ Our goal for 2025 is that 100 % of our farmers are to be skilled , connected and financially empowered ,” says Taylor . “ We have a base of around 4,000 farmers , the majority of which are in Mexico , where we implemented this programme four years ago . We have another programme now in Colombia , and we are making strides in Ecuador . In Mexico , we were challenged to ensure that 100 % of the barley came
JANUARY 2020