CLICK TO WATCH : ‘ WE ARE AB INBEV ’ 135 from local farmers instead of being imported , which we have now achieved . In doing that , we ’ ve invested in machinery and created jobs for local people .” This focus on having a positive effect on the people with whom the company works is echoed by Guzman . “ The question is , ‘ can we truly talk the talk and walk the walk and empower the communities in which we operate ?’ In the early stages , it can be more expensive , but it ’ s an investment . After that it can become self-sustainable as it should be .”
ABI has implemented a number of sustainability targets to benchmark
its progress in these areas , including in energy . “ By 2025 , the target is for ABI to use 100 % renewable electricity ,” says Guzman . “ In Mexico we should be at 100 % by the end of this year , which is our largest market – about 45 % of the entire zone . Our goal is to continue to expand that , so we ’ re looking at opportunities in Colombia . in Honduras we have found a source of 11 megawatts of hydro power that we can potentially use . It will not satisfy 100 % of what we are looking for but will definitely help us with our target .” Water Management is also a focus ,
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