STRATEGY
Decarbonising big events When it comes to having a handle on the nitty-gritty of turning high-consumption , transport-heavy , crowded events into carbon-neutral showcases , Sam Booth is living it .
Sam is AEG Europe Director of Sustainability at venues including :
• The O2 Arena , London
• Uber Arena , Berlin
• Barclays Arena , Hamburg
• Accor Arena , Paris
• Eventim Apollo
• Indigo at the O2
• Olympia London .
It also delivers events , including :
• American Express Presents BST Hyde Park , which has previously featured The Rolling Stones , Pearl Jam , Elton John and The Who
• Country 2 Country , Europe ’ s largest country music festival , at the O2
• The Eden Sessions : Live music at the Eden Project in England
• Uber One Presents All Points East at Victoria Park , London
• Rock en Seine , on the outskirts of Paris .
“WE UNDERSTAND THAT , IF THEIR FAVOURITE ACT IS PLAYING , FANS ARE GOING TO COME , REGARDLESS OF THE SUSTAINABILITY CREDENTIALS . EVENTUALLY , THE ISSUE SHOULD BE THE THING THAT SWINGS PEOPLE ”
SAM BOOTH SUSTAINABILITY DIRECTOR & EVENT SPECIALIST , AEG EUROPE
As if that is not enough , AEG Europe owns Eisbären Berlin ice hockey franchise and Hammarby IF , a Stockholm , Sweden-based soccer team .
The business also delivers international tour management , live entertainment , event ticketing ( via AXS Europe ) and brand partnerships .
It is a huge area of industry estate for Sam to plant a smaller carbon footprint onto . sustainabilitymag . com 115