STRATEGY Performer power Returning to the theme of influencing , there are hopes that performing artists will use their platform to speak out about sustainability .
Sadly , says Sam , some of the performers are “ just too scared ” to do it .
However , a recent carbon-removed concert by The 1975 showed what is possible , Sam says , adding : “ I think that those shows offer a platform to incoming artists .
“ We understand that , if their favourite act is playing , fans are going to come , regardless of the sustainability credentials . Eventually , the issue should be the thing that swings people .”
A sporting chance Dan Reading is Co-Founder of Sporting Giants , a consultancy that helps ‘ create positive impact through the design and delivery of strategy , activation and sustainability programmes ’.
He says a sustainable mega event is an “ oxymoron ”, but adds : “ If planned properly , there are opportunities to create events where their legacy impact outweighs the absolute impact of the event .”
For example , he says : “ I worked as part of the London 2012 sustainability team which had some great sustainability achievements but also gave me insight into some areas that needed improving . “ The fuel used in the Olympic and Paralympic sailing events was the same
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