STRATEGY
as all the racing cars in 12 Formula One races . This was clearly an area that could be ( and needed to be ) improved .
“ Fast forward a few years and I was Head of Sustainability at World Sailing and we teamed up with Paris 2024 to create Challenge 2024 , which was launched in 2019 .
“ This was a challenge to the industry to invest in more sustainable support boats .”
Dan continues : “ We used the Tokyo Olympics to refine our needs , with GPS trackers showing range and speed requirements and using the Paris Olympics as a catalyst for technologies led to various companies investing in support boats which were either electric or hydrogen .”
He clearly dreams big . “ Imagine if the Olympics and the various federations required all sports equipment to be made from lower carbon materials but still met performance criteria ,” he says .
“ This would trickle down to the millions and millions of pieces of sports equipment purchased .”
Legacy , legacy , legacy It is the word that , like a Rafa Nadal backhand , keeps coming back . Without legacy , there can be little progress .
Dan says : “ Often with events , teams quickly disappear and so it is important to work out how you are going to capture success stories which you can repeat , as well as the challenges to overcome next time .
“ Knowledge transfer around sustainability is an area the industry certainly can improve on but encouragingly we are seeing much more interest in sustainable measures and fan
122 July 2024