CREDIT : ANDREAS RENTZ
STRATEGY
“PINNACLE EVENTS SUCH AS THE OLYMPICS SET THE STANDARD FOR SPORT AND SO IT IS IMPORTANT SUSTAINABILITY IS NOT A NEW COMPONENT OF HOW TO RUN MAJOR EVENTS ”
DAN READING CO-FOUNDER , SPORTING GIANTS
engagement at events as many see this as a key area to address as a licence to operate .”
He adds : “ Sponsorship agencies will tell the brands pumping millions into sport events they can change consumer behaviours and so sustainable behaviours can be seen in a similar way .”
It is certainly worth the effort . We love the Olympics and we rely on ( and should love ) the planet .
Dan wants us to have both : “ Pinnacle events such as the Olympics set the standard for sport and so it is important sustainability is not a new component of how to run major events , but it should be how we operate – protecting our playground has never been so important .” sustainabilitymag . com 123