SUSTAINABLE TEXTILES
“ It ’ s not the sustainability team in isolation that should deliver the goals . My role is to engage the workforce , making the challenge real ”
DEBBIE SHAKESPEARE SENIOR DIRECTOR OF SUSTAINABILITY AND COMPLIANCE , AVERY DENNISON
What are the sustainability challenges ? Debbie says that , historically , the challenge has been that the products are physical , which means there is no way to avoid having significant supply chains . One way that Avery Dennison – and Debbie ’ s team in particular – is operating is through influencing .
She says : “ We ’ re dealing with various different tiers of the textile chain because we ’ re involved in it ourselves . So we can really help support businesses in that place .”
Another way is by getting the buy-in of its 20,000-strong workforce .
Debbie says : “ How do we really engage our workforce to deliver our Scope 1 , 2 , 3 and net zero goals ? And how do we make sure everybody within the business understands how their role has a tie back to the goal ?
“ It ’ s not the sustainability team in isolation that should deliver the goals . My role is to engage the workforce , making the challenge real .”
CREDIT : GETTY sustainabilitymag . com 129