EXECUTIVE INSIGHT
for anything that helps products have a longer life cycle while minimising waste .
Obviously , the less you need to throw away and waste , the less you need to extract , refine and manufacture from scratch and hence mechanically reduce your footprint .
Circularity is often misinterpreted as someone taking back , repairing , remanufacturing or recycling and then reselling . While this is true , this is only part of the story . Extending the life cycle through spare parts availability is also circularity . Repacking products that have had a packaging issue is also circularity .
The three key questions a business needs to ask itself are :
• Where can my business contribute to this circular play and how would that affect me or my customer ’ s footprint and business pain points ?
• What role can my ecosystem or suppliers , partners and customers contribute ? ( Some may already be doing it .)
• How can I craft new offerings that are close to my business models and have the right profitability so I can grow and scale ?
Q . WHAT ROLE DO PARTNERSHIPS PLAY IN ACHIEVING SUSTAINABILITY GOALS ?
» Partnerships are central to achieving decarbonisation . The more people we have , the faster we can progress , and
“Circularity is not only about taking back and remanufacturing , but it also accounts for anything that helps products have a longer life cycle while minimising waste ”
so I am passionate about businesses working together to take collective action to tackle the world ’ s sustainability challenges . Providing a pathway for businesses to achieve this is something I find rewarding and so supporting businesses to decarbonise at every level is a key focus in my role .
No one alone has the answer . Partnering with the right organisations is critical to removing roadblocks and creating greater resiliency while maximising positive business results and impact on the environment . Our Sustainability Impact Awards celebrate partners , customers and suppliers who embrace sustainability . That means teaming with colleagues and customers to deploy the latest and greatest
18 July 2024