technology solutions and embracing collaboration as the key to working faster and smarter .
Q . WHAT ADVICE WOULD YOU GIVE OTHER EXECUTIVES LOOKING TO BOOST SUSTAINABILITY IN THEIR ORGANISATIONS ?
ยป It always depends on where you are starting from , but I would definitely say that regardless of your current status , having a clear understanding of where you are standing in terms of footprint and performance across the ESG spectrum is the best place to start . Having granular enough data for directional insights is key . For instance , this can mean a life-cycle analysis of your company or part of your portfolio of products .
Understanding this footprint of yours can help you define the most impactful actions you should take . The secret recipe is then to marry that view to the way your business operates and the expectations your customers have from you , including potential new needs , assessing the impact on your footprint , but also on your profitability and beyond ( this can include employee satisfaction , brand visibility and much more ).
Doing so , you stop looking at sustainability as a separate topic and a P & L killer but as something that is integrated in your business and that is contributing to its performance intrinsically .
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