Sustainability Magazine July 2024 | Page 25

“Customers are very clearly telling us that they care about the environment and about sustainability ” business operations , creation and delivery of more sustainable business models , services and products , and thorough organisational transformation , with sustainability at the core of their operation .”

Blood ’ s dedication to sharing knowledge and inspiring others is exemplified in his co-authored book , Reaching Cloud Velocity , written alongside Jonathan Allen . Drawing from the collective experiences of AWS and hundreds of customers they have worked with globally , the book provides a comprehensive guide for leaders seeking to grow their cloud transformation and sustainability initiatives .
With some estimates that sustainability itself could be a US $ 12tn business in future , Blood is genuinely excited about the future , while acknowledging the need for sustainability when it comes to meeting the needs of customers .
“ Customers are very clearly telling us – especially in Europe , but also increasingly in Asia and North America – that they care about the environment and about sustainability ,” he says . “ So we want todo what ’ s good for our customers . We will do what we can to meet that need and meet that demand .” sustainabilitymag . com 25