THOUGHT LEADER
Here are six reasons why:
• Unique perspectives drive breakthrough solutions: A team composed of individuals from different cultural backgrounds, gender identities, abilities, and lived experiences will naturally approach challenges from multiple angles. This cognitive diversity reduces blind spots and leads to faster problem-solving, helping companies stay ahead of the curve. Homogeneous teams, on the other hand, risk reinforcing existing biases, ultimately limiting their ability to think beyond the status quo.
• Broader customer base, better market fit: Those who prioritise inclusion are better positioned to create solutions that resonate with diverse markets. A product designed by a team that reflects the broad spectrum of consumers it ' s trying to reach is far more likely to succeed in an increasingly globalised world. Whether it’ s inclusive design in tech, sustainable solutions for emerging economies, or product innovations tailored to underrepresented communities, diverse teams are more attuned to a variety of consumer needs.
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Diageo Keynote at Sustainability LIVE London 2024
“Innovation is the engine that drives progress”
• Creativity thrives in inclusive environments: Innovation flourishes when people feel safe to share unconventional ideas. A culture of inclusion empowers individuals to think outside the box, challenge assumptions, and take creative risks. Research shows that psychologically safe workplaces valuing diverse voices yield higher levels of innovation and performance.
90 July 2025