CREDIT: WWF
NATURE
Jucara Palm, Carlos Botelho State Park, Brazil
“ For every dollar invested in protecting nature, US $ 30 are spent destroying it. In 2023, US $ 7.3tn flowed into nature-negative activities – from fossil fuel subsidies to investments in high-impact sectors like utilities and energy. Meanwhile, only US $ 220bn supported NBS, with private finance contributing just US $ 23bn,” the UNEP’ s State of Finance for Nature 2026: Nature in the Red: Powering the Trillion Dollar Nature Transition Economy report found earlier this year.
HP’ s strategy for nature For HP, a company rooted in printing and paper, adopting NBS goes beyond carbon accounting and is now a business-critical initiative.
“ At HP, because we are one of the world’ s largest printing companies, we see forests as a part of our business,” explains Jen Huffstetler, CSO at HP.
“ Protecting them is not only an opportunity for us, but it’ s also a responsibility. So, we incorporate nature-based solutions throughout the lifecycle in multiple ways.
“ The first is with responsibly and sustainably sourced fibres for our HP-branded paper and for all of the paper-based packaging for every one of our solutions, whether it’ s a PC, a home or office printer, or the supplies or displays that we’ re sending to our customers.
“ We also invest in forest restoration solutions. And this is helping us with our overall climate strategy, but it’ s also helping our business become more resilient.”
HP has collaborated with the World Wildlife Fund( WWF) to help conserve over 2,200 square kilometres of forest globally – an area larger than the combined areas of the cities of New York, London and Washington, DC.
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