NATURE
“Because we are one of the world’ s largest printing companies, we see forests as a part of our business”
Jen Huffstetler Chief Sustainability Officer HP
Using NBS to meet consumer demand Consumers are increasingly pressuring corporations to demonstrate genuine environmental responsibility.
This growing awareness is shifting the focus from simply“ doing no harm” to actively creating naturepositive practices.
HP’ s initiatives are also driven by the need to align business goals with rising consumer demand for responsible, nature-aware manufacturing.
“ We actually see consumer expectations increasing over time. And as it relates to nature-based solutions, they’ re increasingly looking for how companies are taking care of the planet,” Jen says. HP’ s participation in the Forest Forward programme, for instance, explores additional ways to support FSC efforts to increase the volume of certified forest products and raise consumer awareness.
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Sustainability LIVE – US Summit 2026: Jen Huffstetler on Nature- Based Supply Chain Solutions
Supplier engagement However, HP cannot achieve these goals alone and relies on its supply chain to adopt nature-positive practices.
To support this, HP has implemented a scorecard system to identify and address immediate opportunities for sustainability improvement.
“ For our overall supply chain, we partner with them to build out a scorecard and a levelling system of what is the first thing they can do on their journey for the climate overall, starting with committing to renewable electricity,” explains Jen.“ I think this idea and this concept of scaling the work that we’ ve done in decarbonisation with the supply
92 July 2026