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Team Brady’ s pilots, Sam Coleman and Emma Kimiläinen
“ In Dubrovnik, we have had such a warm welcome, not just from the hosts, but from local government, national government and the prime minister, which shows their commitment to what we’ re doing,” Jamie says. A core component of this community strategy is the Blue Impact Programme, which delivers direct field education to local young people.“ The Blue Impact Programme took about 40 or 50 children between the age of 10 and 15 out on the water to educate them about sustainability,” Jamie explains.“ They dredged old fishing nets out of the water, brought them up and learned about how they can be recycled.”
Measurable Blue Impact successes By explaining how these recovered nets can be reused, the series instils circular economy principles locally while embedding sustainable business models within its own supply chain.
HOW TEAM BRADY WON THE FIRST BLUE IMPACT CHAMPIONSHIP
E1 actively incorporates local green innovators into its technical operations, such as using eco-friendly cleaning agents from Washdown. On the water, this focus on measurable ecological outcomes is driven by a competitive framework called the Blue Impact Championship.
This parallel tournament tracks the specific conservation milestones achieved by individual racing franchises. The system incentivises teams to deliver real results, such as Team Brady’ s massive plastic retrieval initiative.
Driven by their performance on the water, the franchise committed to retrieving plastic for every championship point scored.“ They ended up recycling something like 12 tons of marine plastic that was then converted into their uniforms,” Carlos says.
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