Sustainability Magazine July 2026 | Page 58

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Restoring vital coastal ecosystems These circular outcomes are matched by large-scale habitat restoration campaigns across the expanding global race calendar. During the championship’ s events in West Africa, the series launched extensive coastal protection projects to address regional environmental vulnerabilities.
It is a powerful example of how sports platforms can mobilise corporate capital and public interest to restore threatened ecosystems. Team Drogba’ s flagship project focuses on rebuilding vital mangrove networks along the African coast. These essential ecosystems protect millions of coastal residents from severe flooding and seasonal storms, proving the value of the series’ conservation model.“ It really emphasised the power of sports to mobilise society,” Carlos says. He adds that the work provides concrete proof that carbon-mitigation initiatives can be integrated into high-profile brand operations without sacrificing consumer engagement or commercial viability.
SIERRA RACING CLUB Basketball player Kyle Kuzma and Real Madrid and Belgium goalkeeper Thibault Courtois
THE CELEBRITY TEAM OWNERS
TEAM MONACO( No celebrity owner)
TEAM BLUE RISING Indian batting legend Virat Kohli
TEAM ALULA Basketball great LeBron James
58 July 2026