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CLARICE
BORGES
BREAKING THE STIGMA ASSOCIATED WITH CHRONIC PAIN , TOBETTERDAYS STANDS AT THE FOREFRONT OF DRUG-FREE MEDICAL PRODUCTS CREATED TO HELP THIS COMMUNITY
Q . TELL US ABOUT YOURSELF , CLARICE ?
» I started as a marketing trainee at Unilever in Brazil , and then I ended up doing a career in Latin America for a while . I lived in Argentina , Mexico , and Chile before moving to Europe to head up their customer relationship management transformation programme for a couple of years .
I ended up coming to London and went from sort of marketing to transformation , to operations , to technology . At that point — which was 2008 — I decided to do an MBA at London Business School .
Q . WHAT IS THE STORY BEHIND TOBETTERDAYS ?
» I had been talking to a head-hunter that I ’ ve known for many years and he kept saying , “ You really need to meet this guy , his name ' s Adrian .”
We finally did meet , and he told me about this idea for a business around a formulation that had been discovered in New Zealand by a doctor who specialises in sports injuries . sustainabilitymag . com 23