FIVE MINUTES WITH ...
He had discovered a really interesting formulation based on vitamin D , which demonstrated that , when applied topically , actually has the capacity to work as an analgesic , soothing and supporting the damaged nerves .
Q . HOW DOES TOBETTERDAYS CHANGE ANYTHING ?
» At that time , I wasn ' t really sure . I was a bit like , “ What is this ? How does it work ?”
But the idea that we could offer something that was easy-to-use , drug-free and , in many ways , naturally working with the body to those people that have suffered from chronic pain for so many years and who haven ' t seen much of a change within the products available to them was really , really interesting and really inspiring .
Q . SO , HOW DO YOU DESIGN TOBETTERDAYS TO SET IT APART FROM ANY OTHER SIMILAR PRODUCTS IN THE MARKET ??
» So , I worked to design this brand with the view that it was a positive , forward-looking brand . The stuff that was out there was very , I suppose , masculine and aggressive . We also worked with the regulatory offices to understand what kind of product we could launch and we settled on a patch .
So , what we have today is a drug-free transdermal product business . And we have patches for joints , migraine and new products in the pipeline coming soon . But always with the idea of being transdermal and drug-free .
Q . HOW CAN TOBETTERDAYS SET UP A POSITIVE INFLUENCE FOR PEOPLE ?
» I really wanted to set up and work in a business that was consistent with its values in everything — not only in how we treated our customers but also in how we operate and how we treat ourselves . I ' m super proud
24 June 2022