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“ REALLY WANTED TO SET UP IN A BUSINESS THAT WAS CONSISTENT WITH ITS VALUES IN EVERYTHING , NOT ONLY IN HOW WE TREATED OUR CUSTOMERS BUT ALSO HOW WE OPERATE AND HOW WE TREAT OURSELVES ” that we have a team that is passionate and committed to both the business and , in particular , to the chronic pain community . It ' s an interesting thing to talk about , because about 25 to 33 % of us will suffer from chronic pain in our lifetime . This is a huge amount of all of us who will suffer from a chronic pain condition , be it arthritis or nerve damage , especially women who have not only suffered pain , but have many times been dismissed and ignored by the medical community , with their pain often assumed to be more of an emotional pain many times .
And it takes years longer for women to receive treatment . And when they do , only 1 in 8 actually is happy with that , with that treatment that they receive
Q . WHAT ARE THE FUTURE PLANS FOR TOBETTERDAYS IN ONE OR TWO YEARS ?
» We ' ve got two products in the pipeline and some other ideas , too . I think that is still under development . We are finalising the global patents of two products . I can ' t talk too much about them , but they are within the space of drug-free transdermal support .
One of them is a cream that will work in a slightly different way to the patch . I mean , the patch works fantastically for acute pain — you put a patch on and it starts working within 30 minutes .
The cream that we are launching is going to be great for just general stiffness for those areas that are kind of almost a slow burn .
Q . WHAT TRENDS DO YOU SEE HAPPENING IN PAIN AND IN HEALTHCARE IN GENERAL ?
» COVID-19 and lockdowns have brought an enormous amount of self-awareness to all of us around the importance of our health and how important it is that we take care of our health , so I think self-care is a huge trend .
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