TECHNOLOGY
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These are exciting prospects , especially if scaled to multiple countries and packaging types – but will it come into fruition ? The deployment of RFID / NFC technology has so far been restricted to brand engagement low volume marketing campaigns , due to the cost of the solutions . But now PragmatIC ’ s flexible integrated circuits ( FlexICs ) are poised to bring intelligence at a cost point orders of magnitude lower than possible with traditional silicon integrated circuits ( ICs ), making it feasible to integrate inlays into potentially trillions of consumer products .
Before we leave this topic , we need to review whether RFID / NFC makes packaging more difficult to recycle . The technology is added to packages via inlays – small additional labels that are usually placed under the graphic label we are all used to seeing - or attached to the box /
MARCH 2020